39 min listen
What's changed (and what hasn't) about in-person gatherings
FromEvent Experience
ratings:
Length:
52 minutes
Released:
Sep 25, 2023
Format:
Podcast episode
Description
Join us for a dynamic episode about the state of in-person events today — based on responses from more than 4,000 organizers and attendees who participated in Bizzabo’s in-person B2B conference survey from June 2023. In this podcast episode, you’ll hear from Kathryn Frankson, the Global Director of Marketing for Money 20/20; Carina Bauer, CEO of IMEX — the largest global trade show for the events industry; and Huong Nguyen, the Head of Client Services at Shiloh Events. These industry experts agree that in-person events are still the most valuable marketing channel and networking ecosystem for businesses but also acknowledge the rising cost of attendance and the need to compete with virtual events. Here’s what you’ll hear about in this conversation: Why in-person events are the most valuable marketing channel and networking ecosystem for businesses How to deliver networking and learning experiences that are valuable to attendees Tips on how to overcome and solve current challenges and address the attendee preferences Mentioned in This Episode State of in-person B2B conferences report Kathryn Frankson on Linkedin Carina Bauer on LinkedIn Huong Nguyen on LinkedIn Shiloh Events IMEX Money20/20 Note: This podcast episode originally aired as a webinar in September 2023. Want to watch the webinar? It’s available on-demand here.
Released:
Sep 25, 2023
Format:
Podcast episode
Titles in the series (100)
Kira Willner, Dow Jones: Breathing New Life into Media Brands with Events: Kira Willner is Executive Director of Brand Experience at Barron's Group, a Dow Jones Company. In this episode of IN-PERSON, Kira shares how Barron’s Group is breathing new life into many of its brands with live events, balancing the needs of... by Event Experience