In this podcast episode, Evan Babins, Experiential Marketing Specialist at Bond Brand Loyalty, discusses his experience producing successful roadshow events in four cities for a software client. The events brought together small- to medium-sized businesses in the accounting and financial services industry. Babins sheds light on the complexities of planning successful events and the importance of prioritizing attendee needs, data-driven decision-making, and professional adaptability in the ever-changing events landscape. Here’s what else you’ll hear about in this episode of Event Experience:  The importance of focusing on attendee experience by tailoring the event to the attendee's perspective Why it’s crucial to collect and analyze data from event registrations and post-event surveys to improve future events The power of being open to new experiences, challenges, and feedback — because those who are willing to learn, embrace change, and say yes to opportunities are more likely to succeed in the industry Mentioned in This Episode Bond Brand Loyalty  Evan Babins on Instagram  Evan Babins on LinkedIn