43 min listen
Steve Randazzo: Authenticity and the Power of Brand Experiences
FromEvent Experience
ratings:
Length:
38 minutes
Released:
Sep 4, 2019
Format:
Podcast episode
Description
Steve Randazzo (President, Pro Motion) shares lessons learned from 30 years in events, advice for breaking through the marketing clutter, how to measure return on emotion from experiential, and how to charge your brand with authenticity and purpose. Steve has worked with clients like The Walt Disney Company, Hewlett-Packard, Anheuser-Busch, Citgo, the NBA, and many other great organizations. He's also the author of Brand Experiences: Building Connections in a Digitally Cluttered World.
Released:
Sep 4, 2019
Format:
Podcast episode
Titles in the series (98)
Colleen Bisconti, IBM: Data-driven Events, Global Teams, and Space Jam: Colleen Bisconti (Vice President of Global Conferences and Events at IBM) shares her perspectives on how the events team at IBM has become more data-driven and agile over the years, leading a team of 350 event marketers, and Space Jam. Having... by Event Experience