39 min listen
Allen Yesilevich, MC²: Blindfolds, Return on Emotion, and Billie Eilish
FromEvent Experience
ratings:
Length:
25 minutes
Released:
Aug 6, 2019
Format:
Podcast episode
Description
Allen Yesilevich (VP of Marketing + Growth, MC²) shares a behind-the-scenes look at how agencies work, the power of emotion in events, the history of MC2, and the most terrifying activation that I've ever heard of. Allen has worked with brands ranging from Global Fortune 500 to VC-backed startups in a variety of industries. He has over 15 years of brand, marketing and advisory experience—and now heads marketing and growth efforts at MC², an award-winning globally-recognized brand experience agency.
Released:
Aug 6, 2019
Format:
Podcast episode
Titles in the series (100)
Kira Willner, Dow Jones: Breathing New Life into Media Brands with Events: Kira Willner is Executive Director of Brand Experience at Barron's Group, a Dow Jones Company. In this episode of IN-PERSON, Kira shares how Barron’s Group is breathing new life into many of its brands with live events, balancing the needs of... by Event Experience