39 min listen
Nicola Kastner, SAP: IKEA, Disney World, and Revamping SAPPHIRE NOW
FromEvent Experience
ratings:
Length:
44 minutes
Released:
Oct 30, 2019
Format:
Podcast episode
Description
Nicola Kastner (Global Head of Event Marketing Strategy at SAP) shares how she and the team transformed SAPPHIRE NOW—SAP’s annual flagship conference. Along the way we discussed ABM strategy, creating data-driven content journeys, what IKEA, Disney World and grocery shopping have to do with professional events, and why it pays to be an Excel nerd. Working alongside the Head of Global events, Nicola is in charge of overseeing SAP’s event strategy. Before Nicola formally joined the team in 2016, she was assisting SAP in a consultative capacity for several years. All said and done, Nicola has accumulated over 20 years of events experience, working on both the agency and in-house side.
Released:
Oct 30, 2019
Format:
Podcast episode
Titles in the series (100)
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