In this episode, you’ll hear from Natasha Wood, the Head of Strategy for FT Live, the events division of the Financial Times. Wood shares her extensive experience in the events industry, focusing on strategically using event content to enhance attendee experiences and achieve organizational goals. She also offers personal insights into her go-to resources and her passion for classic crime dramas and strategic business books, providing a well-rounded view of her professional and personal interests. Here’s what you’ll hear about in this conversation: 1) The shifting landscape of event strategy, focusing on people, products, and processes to drive success in the dynamic world of events 2) The untapped potential of event content as a tool for ongoing engagement and strategic advantage 3) How the integration of data analysis and artificial intelligence is transforming event planning For the full transcript and show notes, visit https://www.bizzabo.com/podcast/natasha-wood-harnessing-event-content-AI-data