Nani Shaffer, Demandbase: The Power of Events in ABM

Kira Willner, Dow Jones: Breathing New Life into Media Brands with Events: Kira Willner is Executive Director of Brand Experience at Barron's Group, a Dow Jones Company. In this episode of IN-PERSON, Kira shares how Barron’s Group is breathing new life into many of its brands with live events, balancing the needs of... by Event Experience

39 min listen

Hugh Forrest, SXSW: Crowd-sourced Content, Community, and Why Growth is Overrated: In this episode of IN-PERSON, Hugh Forrest (Chief Programming Officer, SXSW) shares his perspectives on curating great content, what it takes to maintain a strong sense of community at an event with hundreds of thousands of attendees, and how events... by Event Experience

42 min listen

Lindsay McKenna, Yext: Sales/Marketing Alignment and Branded Fruit: Lindsay Niemiec McKenna, VP of Revenue Marketing at Yext, discusses how events can be used to define a company brand, the importance of sales/marketing alignment, the concept of revenue marketing and branded fruit. Lindsay is the mastermind of ONWARD,... by Event Experience

32 min listen

Eleni Thomas, KPMG: Mitigating Risk and Dirty Glassware: Eleni Thomas (Director of Events and Meetings, KPMG) discusses the kind of processes needed for managing 2,500 events a year, the value of networking with other event planners, what it means to be a service-oriented events department, mitigating risk... by Event Experience

41 min listen

Allen Yesilevich, MC²: Blindfolds, Return on Emotion, and Billie Eilish: Allen Yesilevich (VP of Marketing + Growth, MC²) shares a behind-the-scenes look at how agencies work, the power of emotion in events, the history of MC2, and the most terrifying activation that I've ever heard of. Allen has worked with brands... by Event Experience

25 min listen

John Heiman, Sprint: Empathy, Event ROI, and Fortnite: John Heiman (Director of Experiential at Sprint) shares how Sprint’s event strategy has become more focused over the years and how he and his team are making complex technologies more accessible with immersive activations. We also discussed event... by Event Experience

36 min listen

Monique Ruff-Bell, Money 20/20: Making Big Events Feel Small and Supporting Women in Leadership: Monique Ruff-Bell (Events Director at Money20/20) discusses Cannes Lions, growing your career with mentors and sponsors, how to make big events feel small, supporting women in leadership, and singing karaoke around the globe. Monique is the Event... by Event Experience

37 min listen

Joey Hinson, TechCrunch: Scaling Disrupt and Democratizing Tech: Joey Hinson (Director of Operations, TechCrunch) discusses the challenges of scaling TC Disrupt, the value of qualitative feedback, why sometimes you're better off not feeding attendees, the future of event technology, and how events are helping to... by Event Experience

36 min listen

Colleen Bisconti, IBM: Data-driven Events, Global Teams, and Space Jam: Colleen Bisconti (Vice President of Global Conferences and Events at IBM) shares her perspectives on how the events team at IBM has become more data-driven and agile over the years, leading a team of 350 event marketers, and Space Jam. Having... by Event Experience

43 min listen

Heather Henderson Thomas, Cisco: The Solutions-finding attitude, Collaboration, and Shining on: Heather Henderson Thomas (Sr. Manager, Strategic Ops & Event Experience) discusses the benefits of consolidating an events strategy, the four pillars of the Cisco Live brand, and the value of technology in creating agency for attendees. Heather... by Event Experience

44 min listen

Carina Bauer, IMEX: Sustainability, Mental Health and Coffee: Carina Bauer (CEO at IMEX) shares a behind-the-scenes look at the world’s largest events industry trade show and her thoughts on sustainability, mental health, and finding a good cup of coffee in Las Vegas. Carina’s been named one of the 25... by Event Experience

38 min listen

Alyson Griffin, Intel: Augmented Reality Butterflies and The Power of Storytelling: Alyson Griffin, VP of Global Marketing at Intel, shares why events are a powerful medium for storytelling. Along the way, we discussed virtually dissected frogs, snot bots, whales, Star Wars, and how Alyson made went from being a pharmacist to a... by Event Experience

44 min listen

Dana Pake, InVision: Hiring for Rapid Growth, Leading with Resilience, and UX-Focused Events: Dana Pake (Senior Director of Global Experiences at InVision) shares her UX-focused approach to events, what it’s like to work as part of a globally distributed team, how to hire for a rapidly growing events program, and what it means to lead with... by Event Experience

44 min listen

Karen Merritt, LinkedIn: Talent Connect, Customer-centricity, and Space Mountain: Karen Merritt (Head of Owned and Operated Events, LinkedIn) shares a behind-the-scenes look at Talent Connect, how she and her team take a customer-centric approach to events, tips for creating networking opportunities, thoughts on segmenting audience... by Event Experience

43 min listen

Andrea Rosen, 99U: The Art of Curating Creativity: Andrea Rosen (Head of 99U, Adobe) shares the history of 99U and how it has evolved over the years. she discusses curating creativity, balancing experience and substance, and some of the best ways to organize to-dos. Having lead the marketing team at a... by Event Experience

39 min listen

Chardia Christophe-Garcia: Curating an Audience and the Art of Taking It Slow: Chardia Christophe-Garcia (Marketing Director, Forbes) shares how Forbes is leveraging in-person events to further their editorial brand, which promotional channels work best, why sometimes it pays to take it slow in your career, and the importance of... by Event Experience

39 min listen

Nicola Kastner, SAP: IKEA, Disney World, and Revamping SAPPHIRE NOW: Nicola Kastner (Global Head of Event Marketing Strategy at SAP) shares how she and the team transformed SAPPHIRE NOW—SAP’s annual flagship conference. Along the way we discussed ABM strategy, creating data-driven content journeys, what IKEA,... by Event Experience

44 min listen

Andréa Long, Twilio: Driving Diversity and Inclusion Through Events: Andréa Long (Global Diversity Events Manager at Twilio) discusses Twilio's After Hours Events program, how employee resource groups can be a powerful catalyst for change, diversity and inclusion best practices, and weighted blankets. Prior to Twilio,... by Event Experience

34 min listen

David Adler, BizBash Live: Caviar, Gummy Bears, and the Future of Events: David Adler (CEO of BizBash) shares the most unconventional fundraising story that you’ll ever hear, how to develop an event from an online brand, tips on securing sponsors and partners, event trends, and restaurant recs. David founded Bizbash back... by Event Experience

49 min listen

Steve Randazzo: Authenticity and the Power of Brand Experiences: Steve Randazzo (President, Pro Motion) shares lessons learned from 30 years in events, advice for breaking through the marketing clutter, how to measure return on emotion from experiential, and how to charge your brand with authenticity and purpose.... by Event Experience

38 min listen

Kendyl Wright, LOUDER Experiences: “Doing cool sh** with cool people”: Kendyl Wright (Founder of LOUDER Experiences) shares her perspectives on working in-house and at agencies, challenging institutional norms, battling anxiety, and her personal journey to founding her own experiential agency. Before founding LOUDER,... by Event Experience

35 min listen

Chris Duke, Rubrik: Empathy in Events: Chris Duke (Senior Manager, Global Event Marketing at Rubrik) shares his thoughts on leading with empathy, working with agencies, launching a global field marketing campaign and a user conference, event exhibition strategy, working with agencies, and... by Event Experience

44 min listen

Karl Vontz, Rubicon Project: Dog Parks, Vikings, Award Shows, and Representation: Karl Vontz (VP of Brand Experience at Rubicon Project) discusses the quirky expertise of awards shows, speaking to the aspirations of your audience, and what it takes to push for diversity and representation in events. Karl has a long history of... by Event Experience

35 min listen

Nicola Kastner, The Event Strategist: Developing a Data-Driven Event Strategy: In this episode, we welcome back Nicola Kastner to the show to talk about the power of data to define event strategy and how to start to rethink the ‘why’ behind events. is a multidimensional event trailblazer, Nicola has led from both the brand... by Event Experience

34 min listen

Janna Erickson, Drift: Hijacking Events and Hand-to-hand Combat: Janna Erickson (Director of Events at Drift) discusses why you should consider hijacking events, the art of event marketing hand-to-hand combat, managing an events team from “startup” to “scale-up”, and parleying event expertise in discussions... by Event Experience

36 min listen

Gianna Gaudini, SoftBank Vision Fund: The Holy Grail of Event Planning: Gianna Cardinale Gaudini (Global Director, Head of Events at SoftBank Vision Fund) shares her thoughts on building an events team, work-life balance, wine, and more. Gianna is an award-winning Executive Event Producer and author of The Art of Event... by Event Experience

37 min listen

Erin Flannery, Lattice: Kickstarting an Event Program: Erin Flannery (Head of Events at Lattice) shares her thoughts on prioritizing budget within a growing event program, launching a user conference, sponsorship negotiation, feels vs. metrics, where direct mail can fit into a larger event marketing... by Event Experience

38 min listen

Donna Stewart, National Urban League: Voting, Influencers, and Driving User Experience with Virtual Events: Donna Stewart (National Urban League) shares her passion and tips for focusing on the end-user experience with virtual events, the role of timelines and time management in virtual broadcasts, and the access that virtual events afford when it comes to... by Event Experience

32 min listen

Sara Gorlick, Rakuten: ROI and Leading with Resiliency: Sara Gorlick (VP of Events at Rakuten) shares how to tie events to categories of ROI, align with sales teams, lead with resiliency through crises like COVID-19, and more. Sara Gorlick is the VP of Events at Rakuten where she leads the Americas event... by Event Experience

38 min listen

Nani Shaffer, Demandbase: The Power of Events in ABM: Nani Shaffer (Senior Director of Demand Generation & Marketing Operations at Demandbase) shares how events fit into a larger ABM strategy, how to align event KPIs with goals, and why event teams should think like sales teams. Nani Shaffer brings a... by Event Experience

39 min listen

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Nani Shaffer, Demandbase: The Power of Events in ABM

Nani Shaffer, Demandbase: The Power of Events in ABM

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