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ROI Roadmap: Business Partnering Strategies for Finance and Marketing | Ruth Zive

ROI Roadmap: Business Partnering Strategies for Finance and Marketing | Ruth Zive

FromThe CFO Show


ROI Roadmap: Business Partnering Strategies for Finance and Marketing | Ruth Zive

FromThe CFO Show

ratings:
Length:
35 minutes
Released:
Mar 26, 2024
Format:
Podcast episode

Description

Achieving optimal growth calls for collaboration between marketing and finance.Ruth Zive, CMO at LivePerson, joins Melissa to dive into data-driven decisions and the critical need for business partnering between the CMO and CFO. She shares insights on driving scalable growth, pipeline coverage and brand awareness in B2B SaaS marketing, as well as nuanced marketing metrics and the impact of AI investments on customer experience.Discussed in This Episode:Marketing strategy and data-driven decision makingImproving finance-marketing business partnerships for better outcomesMetrics, ROI, and efficiency in enterprise B2B SaaS
Released:
Mar 26, 2024
Format:
Podcast episode

Titles in the series (30)

Finance leaders are taking on more than ever in this time of rapid change, from driving strategic innovation to business transformation. But how can you do all that while protecting the financial health of your business?The CFO Show, hosted by CFO Melissa Howatson, offers sharp, timely commentary on today’s biggest finance and business issues from her unique point of view. Join us for conversations with finance visionaries and business leaders as they navigate risks, address messy organizational challenges, and share hard-learned expert advice. The CFO Show isn't just another finance podcast; it's your catalyst for finance transformation.This series is brought to you by Vena.