In this episode of LeanCast, our host Behrad Mirafshar sits down with Vahe Baghdasaryan, Senior Growth Marketing Manager at CoinStats, to delve into the exciting world of marketing growth hacking and creating a growth engine for businesses.Kicking off the conversation, Behrad asks Vahe about his journey in the marketing industry and what inspired him to pursue this career path. Vahe shares his personal experience and how his passion for data and analytics drove him to explore the realm of marketing growth hacking.As a Senior Growth Marketer, Vahe gives us a glimpse into his daily responsibilities and the skill set required to excel in this role. He highlights the importance of working collaboratively with both the product and marketing teams to ensure a cohesive strategy for driving product growth and overseeing lifecycle marketing activities.Vahe also delves into the differences between lifecycle marketing and product-led growth marketing, explaining how the two strategies complement each other and why businesses need to leverage both for long-term success.Drawing on his experience, Vahe stresses the importance of learning from mistakes and capitalizing on wins, emphasizing that growth is a continuous process that requires a proactive and iterative approach. He also shares insights on growth models and formulas, and how businesses can optimize these to serve their customers better.Moving on to a topic that's been making waves in the industry, Vahe and Behrad explore the potential for growth hacking in the NFT market. Vahe explains that while there is significant interest in NFTs, the market is still evolving and there is still plenty of room for growth. He shares his thoughts on defining onboarding goals for the product team, and how businesses can leverage growth scenarios to capitalize on the NFT market's potential.Overall, this episode of LeanCast provides valuable insights into the world of marketing growth hacking and how businesses can leverage these strategies to create a growth engine for long-term success. Tune in now to catch all the action!Follow Vahe on LinkedIn here.