Product designers must begin from the principle that people are not just buying products; they are buying better versions of themselves and want to know how your product will shape their lives and their narratives. Data and analytics tell one part of the story related to what is happening but listening to users can help us figure out why it’s happening. Putting it all into a narrative structure helps us understand the situation and find a solution. A consistent story helps to facilitate the leap from empathy to ideation. In this new episode of LeanCast, our host Behrad Mirafshar receives Lisa Schneider for a discussion around product design and strategy, the importance of translating human needs into a digital solution, and how product designers leverage storytelling. Follow Lisa on LinkedIn: https://www.linkedin.com/in/lisaschneider64