Digital product development is revolutionizing how companies build future-ready products that deliver delight.Experimentation is crucial in the innovation process. It helps in realizing potential faults early, reinforcing new knowledge, reducing costs, or preventing fatal errors later. Experimentation is vital for innovation. The systematic testing of ideas enables a company to create and refine its products. But it is also one of the hardest parts and if done wrong, gives lots of false positives. Any new idea or digital product has to go through different stages and each stage needs a different thought process and way of working.In this conversation our host, Behrad Mirafhsar received Narjeet Soni, CEO of Lean Apps, for a discussion about innovation and business experimentation, going from generating new business ideas and filtering the right ones, to validating solutions using design sprints and running growth experiments.Follow Narjeet Soni on LinkedIn