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Ep. 31: The Power of Service Design with Jeroen Otte & Boris Jockin

Ep. 31: The Power of Service Design with Jeroen Otte & Boris Jockin

FromBonanza: Product Growth


Ep. 31: The Power of Service Design with Jeroen Otte & Boris Jockin

FromBonanza: Product Growth

ratings:
Length:
72 minutes
Released:
Feb 10, 2023
Format:
Podcast episode

Description

In this episode of LeanCast, our host Behrad Mirafshar received Jeroen Otte and Boris Jockin from the lead Service Design Agency Koos to dive into the world of Service Design and take a closer look at what goes on behind the scenes. We discuss the combination of service design with UX/UI design and how this can improve the design process by utilizing quantitative data. Our guests explain the significance of using quantitative data in design and provide insights on how to effectively integrate it into the design process. We also delve into the nuances of the work of an outside design consultant and the importance of understanding an organization's workings in order to enhance the design.Additionally, we touch on the crucial role that strategy plays in design work and highlight the difference between Service Design and UX Design. Lastly, we address the challenge of managing client expectations, a common issue faced by design consultants. This episode is a must-listen for anyone interested in Service Design and the various elements that make it successful.    Follow Jeroen Otte  on LinkedIn. Follow Boris Jockin on LinkedIn.
Released:
Feb 10, 2023
Format:
Podcast episode

Titles in the series (97)

Created by Bonanza Design, one of the best Innovation Studios in Germany, this podcast is a hands-on knowledge stem from dealing with large-scale innovation projects, going throught all UX Design, Design Thinking and Product Innovation burning questions and helping you to overcome its challenges. Featuring Behrad Mirafshar, a highly experienced UX designer and an active voice in the fields of Sustainability, Innovation and Design Thinking. He studied the latter in Sweden and, in 2012, moved to Berlin. With more than 10 years of experience, he has designed applications for different industries including Automotive, Digital Health, Finance, Fintech, IoT, and HR and shares his expertise giving Design Thinking workshops, trainings, and seminars.