Most manufacturers struggle with cross-functional collaboration, especially when it comes to engineering handoff because it requires going beyond the engineering perspective. Engineers need to think from the perspective of consumers. These consumers could be anywhere from machinists, assembly technicians, welders, inspectors, and purchasing. This thinking requires several changes in the organization, including a deeper understanding of the needs of these consumers, adoption of digital processes, and cultural transformations.In today's episode, we have our guest, Jennifer Herron, who discusses how 3D CAD models can improve cross-functional collaboration and design from consumers' perspectives. She also describes the engineering handoff process and cultural barriers in adopting digital processes. Finally, she describes the stages of design processes and the tools relevant at each stage, and which industries are most appropriate for adopting 3D CAD models. For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.