Content marketing is an affordable, long-term, and customer-focused tactic for generating traffic and leads. It’s key to successful B2B inbound marketing at a time when communication is a cacophony, not a conversation.With more ways to communicate than ever, consumers have become hyperaware of ads and sales pitches and they don’t like it. So, before you win their money, you now need to win your customer’s heart. And this is why content marketing is important.When done well, content marketing provides a range of benefits that come together to make an environment that’s fertile for sales.In this episode of LeanCast, we received Finn Thormeier, founder of project33, for a talk about content marketing strategies, and how you can can leverage that on your website, social media, outbound sales material, and your ads. Follow Finn Thormeier on LinkedIn