Welcome to a new episode of LeanCast, in this session we are thrilled to have as our guest Martina Mitz, a renowned UX Psychologist and Strategist.Martina shares her expertise on the evolution of UX Psychology and its impact on the user's experience. She explains how UX research plays a vital role in creating a proper user experience, and how it has transformed the way companies approach their design process.We also discuss the intersection between UX Psychology and UX Strategy, and how they work together to create a seamless user experience, delving into how UX Psychology influences the entire company's eco-system, from the product development team to the marketing and sales departments.Finally, we emphasize the importance of a user-centered design approach and how it can make or break a product's success, providing practical tips and insights on how to apply this approach effectively and ensure that the user's needs are always at the forefront of the design process.So, tune in to this exciting episode of LeanCast, and get ready to discover the world of UX Psychology and its impact on creating a better user experience.Follow Martina on LinkedIn here.