In episode 33 I talk with Tanu Malhotra during UX India who is a UX Manager at IG Wealth Management and Mackenzie Investments.Before that she was Senior UX Designer at SAP working on B2B Enterprise products and Lead UX Designer at Samsung B2C consumer product concepts and visions. We learn about the difference of designing for enterprise solutions versus consumer product and how digital legacy is sharping software enterprise solutions when it comes to design and innovation.We also touch on the maturity of design in India and responsibility designers share to shape products and services inclusively and towards positive outcomes for people: why designers should know about the potential consequence of designing habits versus addictions. Enjoy the episode!This episode is in collaboration with uxindiaconf (ux-india.org) UX INDIA. More episodes from the UX India are on the way!About UX IndiaUX India is a not-for-profit venture, UX INDIA is built by, built for, and sustained by its growing community of designers, enthusiasts, influencers from business, education, and governance.UXINDIA is being organized by UsabilityMatters.Org(UMO). With over 800+ attendees at UX India 2019, it was India’s largest conference on user experience design. UXINDIA™ helps to educate the next generation by bringing innovators and UX practitioners from across the world.Learn more at https://www.ux-india.org and https://www.umo.design