Designdrives Podcast is back with new episodes. In the episode 17th I spoke with Qin Li who is the VP of Design at Fuseproject in SF and is Chair - Board of Directors of IDSA (Industrial Design Society of America). We sat together by the annual conference of IDSA in Chicago the day after Qin and the outstanding team was recognised with some impressive design awards at the IDSA Gala. With Qin we talk aboutwhy designers have a huge reposnbility when in comes to robotics and new technologieslearnings on how to make robotics and technology more human based on fuseproject’s project SNOOhow to introduce the aspect of sustainability to clients and other stakeholderswhy designer’s visions can drive changewhy more diversity in the design industry is key and the importance of more gender balance and female role models in the design industryher journey joining Fuseproject in the early days and growing with the company and seeing design gaining more importance for other companieshow she wants to bring value to the design community as a key member of one of the world’s largest Industrial design organisationsher reflection of being a designer grown up and China and seeing the Chinese design industry transforming over the last yearsThanks to Fuseproject and IDSA for enabling this episode and special thanks to Qin Li - it was a pleasure talking design in Chicago.