20 min listen
#55 | Jaime Levy | Driving UX Strategy
FromDesigndrives
ratings:
Length:
20 minutes
Released:
Oct 10, 2021
Format:
Podcast episode
Description
Very excited to launch our 55th episode featuring Jaime Levy an American author, lecturer, interface designer, and user experience strategist. She wrote one of O’Reilly’s bestselling books called UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions. She first became known for her new media projects in the 1990s. For more than 30 years, Jaime has been a pioneer in the creation of game-changing digital products and services. Her passion is to help business leaders and internal teams transform their product visions into innovative digital solutions that customers want. With Jaime chat about the driving UX Strategy and touch base on the following topics: Why is the relationship of UX and Product Strategy is critical for any business How to run User Research programs How to define the right scope for a client How to run benchmarking projects around UX and Product StrategyHow to use Social Media to validate assumptions and learn about user behaviour How small changes in the UX strategy can create a completely different product (Tinder vs Bumble) You can get her book here: https://www.amazon.de/-/en/Jaime-Levy... You can also explore her new audio version of the book, via Audible.And check her website here: https://jaimelevy.com TThanks a lot for your time and for learning Jaime!
Released:
Oct 10, 2021
Format:
Podcast episode
Titles in the series (82)
#12 | Michael DiTullo | Driving impact at Nike, Jordan, Frog, Sound United and more: In episode 12, I talk with Michael DiTullo, one day after he received his Personal Recognition Award by IDSA during IDC 2019 in Chicago. by Designdrives