In this episode, I talk with Chris Livaudais, Executive Director at IDSA (Industrial Designers Society of America).. We sat together at the recent IDC (International Design Conference) hosted by IDSA in Chicago USA. The conferences highlighted speaker from various areas of Design and especially Industrial Design talking about the future of the discipline, the impact, challenges, recent case studies and more. As a speaker and attendee myself I had an absolutely amazing experience.Chris has an interdisciplinary background ranging from Design Strategy, Research as well as Service and Industrial Design. Recently he had the chance to work as a Senior Design Consultant for Embraer exploring the future of aerial urban mobility as well as working as a Creative Director for InReality in San Francisco.Chris tells about the process of realigning the IDSA programme and organisation using design and especially service design. Of course, we also dive into the future of Industrial Design itself and how to position yourself as an Industrial Designer in a world that gets more complicated and a design industry that constantly invents a new definition of design and categories of designers like “hybrid-designers”. We talk about what is important for Industrial Designers to learn moving forward, trends to be aware of and give also give advice to young design students. Why, how and what industrial design drives forward: we also dive into the impact and responsibility of industrial design and how we should act on this.-The next IDC will happen 2020 in Seattle. For more information about it head here: https://www.internationaldesignconference.comAbout IDSA:For over fifty years, IDSA has worked to advance the practice of industrial design through education, information, community and advocacy. Our roots stretch to the beginning of the profession and our members are, and have been, some the most celebrated industrial designers of all time. However, being a part of this community means you are joining something bigger than any one individual. Your participation helps strengthen the industrial design profession as a whole and contributes to the boundless impact of design within business, culture and society.Learn more at https://www.idsa.org