In this episode of the Future of UX, we explore the ethical considerations of using AI in design. With the growing use of AI in the industry, it's important for designers to understand the potential ethical challenges and how to approach them responsibly. We begin by examining Nike's AI-powered design system, Nike Fit, and how it demonstrates the potential of AI in creating personalized, sustainable solutions for users. We then delve into the top four ethical considerations of AI in design, including bias, privacy, intellectual property, and transparency. Our discussion highlights the importance of diverse and representative training data, user data protection, ethical design practices, and transparency in building trust with users. Join us as we provide practical tips on how to use AI ethically and responsibly in your design practice. Tune in and learn more about the ethical considerations of using AI in design.

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