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Ep. 04 - Sell it before Build it: A Lean Approach to Product Innovation

Ep. 04 - Sell it before Build it: A Lean Approach to Product Innovation

FromBonanza: Product Growth


Ep. 04 - Sell it before Build it: A Lean Approach to Product Innovation

FromBonanza: Product Growth

ratings:
Length:
41 minutes
Released:
Jun 17, 2022
Format:
Podcast episode

Description

 The most innovative companies tend to tackle the risk of developing new products upfront. There are 4 types of risks Value Risk Tech Risk Usability Risk Business Viability RiskThe most important risk any product developer needs to address upfront is value risk i.e. would customers find values in what we'd like to offer them? aka would they buy it? aka does our offer address their need? How would you know the answer without having a business running, you might ask? Well, that's what Lean Innovation is all about ? Validating your grand business/product ideas cheaply using fast experimentation and prototyping. In this talk, Behrad Mirafshar, teaches you how you can test your ideas at scale with not so much money in only a few weeks, with the most effective version of an agile process through which you can drive breakthrough innovation. Also, showing you how you can test your MVP idea only in a week with your target customers.This is a systematic process that aims to marry speed with quality. 
Released:
Jun 17, 2022
Format:
Podcast episode

Titles in the series (97)

Created by Bonanza Design, one of the best Innovation Studios in Germany, this podcast is a hands-on knowledge stem from dealing with large-scale innovation projects, going throught all UX Design, Design Thinking and Product Innovation burning questions and helping you to overcome its challenges. Featuring Behrad Mirafshar, a highly experienced UX designer and an active voice in the fields of Sustainability, Innovation and Design Thinking. He studied the latter in Sweden and, in 2012, moved to Berlin. With more than 10 years of experience, he has designed applications for different industries including Automotive, Digital Health, Finance, Fintech, IoT, and HR and shares his expertise giving Design Thinking workshops, trainings, and seminars.