We can develop a severity rating scale based on us: our company, our customer, our product... And we can relate the categories that we use to the quality dimensions that matter to us.We talk about the 7 principal quality dimensions of goods and services, the 5 principal dimensions of quality in customer service, and how we might customize our severity scale based on these dimensions.The podcast blog of this episode includes an example severity scale that incorporates these dimensions.Other episodes you might like: 5 Options to Manage Risks during Product EngineeringRemaking Risk-Based Decisions: Allowing Ourselves to Change our Minds.Support the show**FREE RESOURCES**Quality during Design engineering and new product development is actionable. It's also a mindset. Subscribe for consistency, inspiration, and ideas at www.qualityduringdesign.com. About meDianna Deeney helps product designers work with their cross-functional team to reduce concept design time and increase product success, using quality and reliability methods. She consults with businesses to incorporate quality within their product development processes. She also coaches individuals in using Quality during Design for their projects.She founded Quality during Design through her company Deeney Enterprises, LLC. Her vision is a world of products that are easy to use, dependable, and safe – possible by using Quality during Design engineering and product development.