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S2 E53 - Using Customer Research to Power Your Go-To-Market Strategy | Dave Rigotti

S2 E53 - Using Customer Research to Power Your Go-To-Market Strategy | Dave Rigotti

FromStacking Growth | The B2B Go-to-Market Podcast


S2 E53 - Using Customer Research to Power Your Go-To-Market Strategy | Dave Rigotti

FromStacking Growth | The B2B Go-to-Market Podcast

ratings:
Length:
41 minutes
Released:
Oct 15, 2022
Format:
Podcast episode

Description

Listening to customers to continuously improve your product is key for any company. But it's a step that many new SaaS founders skip in the initial stages of their go-to-market. Often, a founder will discover a gap in the market and go straight into building the product. In this episode, Sidney talks to Dave Rigotti, Co-founder, and CEO at Inflection.io. Dave has put on a masterclass in using extensive customer research to build the product. In addition to conducting hundreds of customer interviews, Dave dives into how they use community to continuously innovate and ensure the product is built 100% to customer needs.

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Released:
Oct 15, 2022
Format:
Podcast episode

Titles in the series (100)

It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.