24 min listen
21 - How Gen Z is Using Content to Redefine the SDR Role
21 - How Gen Z is Using Content to Redefine the SDR Role
ratings:
Length:
28 minutes
Released:
Mar 10, 2022
Format:
Podcast episode
Description
The role of the SDR has been unchanged for years—using cold outreach to book meetings with account executives. And for years we’ve associated the role with annoying cold calls, invasive emails, and pitch slap DMs disguised as genuine connection requests. But with native digital, Gen Z’ers now entering the workforce there’s an opportunity for companies to leverage SDRs in a whole new way. In this episode Todd Clouser, Senior Brand Marketer at Refine Labs, and Mateo Elvira, Founder at Elvira Media, discuss how the SDR role is evolving into a content creation role to build brand affinity.
Released:
Mar 10, 2022
Format:
Podcast episode
Titles in the series (100)
3 - Creating a Personal Brand on Company Time by Stacking Growth | The B2B Go-to-Market Podcast