28 min listen
26 - The Most Effective B2B Paid Search Strategies
26 - The Most Effective B2B Paid Search Strategies
ratings:
Length:
32 minutes
Released:
Mar 31, 2022
Format:
Podcast episode
Description
Myles Madden, Chris Denno, and Keegan Slattery (Performance Marketing Managers at Refine Labs) got tactical on the most effective B2B paid search strategies that we put into place for our customers at Refine Labs. They talked through setting parameters so Google can’t waste your spend, high intent keywords and indicators, the importance of NOT setting it and forgetting it, our paid search philosophy at Refine Labs, conversion actions, and setting expectations internally.
Released:
Mar 31, 2022
Format:
Podcast episode
Titles in the series (100)
6 - Owning Your Career Path with Maya Grossman by Stacking Growth | The B2B Go-to-Market Podcast