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Start Trusting Your Data: A marketing data governance framework for CMOs
Start Trusting Your Data: A marketing data governance framework for CMOs
ratings:
Length:
53 minutes
Released:
Sep 6, 2023
Format:
Podcast episode
Description
Most marketing data problems are masquerading as data governance problems.
If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure who has access to what data, you need to improve your data-sharing process.
Without a good governance strategy, data becomes a liability rather than an asset.
In this episode, Evan Kaeding, Lead Solutions Engineer at Supermetrics, and Buki Froelke, Senior Product Manager at Google, will discuss how CMO can build a marketing data governance strategy and improve data quality.
If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure who has access to what data, you need to improve your data-sharing process.
Without a good governance strategy, data becomes a liability rather than an asset.
In this episode, Evan Kaeding, Lead Solutions Engineer at Supermetrics, and Buki Froelke, Senior Product Manager at Google, will discuss how CMO can build a marketing data governance strategy and improve data quality.
Released:
Sep 6, 2023
Format:
Podcast episode
Titles in the series (72)
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