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    The future of marketing measurement: How to win in a world of data

    The future of marketing measurement: How to win in a world of data

    FromThe Marketing Intelligence Show

    Start listeningView podcast show

    The future of marketing measurement: How to win in a world of data

    FromThe Marketing Intelligence Show

    ratings:
    Length:
    11 minutes
    Released:
    Oct 20, 2021
    Format:
    Podcast episode

    Description

    In this episode of the Marketing Analytics Show, Mikael Thuneberg, CEO of Supermetrics, will discuss the challenges of marketing measurement, and more importantly, what you can do to overcome them.
    You'll learn:

    Why marketing has gotten harder since 2012
    The three big challenges of marketing measurement
    What you can do to overcome them

    Links mentioned in the show:

    Follow Mikael on LinkedIn.
    Start your free 14-day Supermetrics trial.
    Follow Supermetrics on Twitter.
    Follow Anna on Twitter.
    Released:
    Oct 20, 2021
    Format:
    Podcast episode

    Titles in the series (72)

    The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.