Is marketing intelligence all about snooping on your competitors?

We beg to differ.

Marketing intelligence means using your marketing data—aggregate, transform, and enrich it—to predict and decide your next actions or where you should spend your next advertising dollars.

Ultimately, it's about using your data to serve your customers, not spying and copying your competitors.

We catch up with Is marketing intelligence all about snooping on your competitors?

We beg to differ.

Marketing intelligence means using your marketing data—aggregate, transform, and enrich it—to predict and decide your next actions or where you should spend your next advertising dollars.

Ultimately, it's about using your data to serve your customers, not spying and copying your competitors.

In this episode, we catch up with Gabrielle Stafford to discuss everything you need to know about marketing intelligence.

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