32 min listen
984: A Deep Dive Into Understanding Intent Data & Its Applications
984: A Deep Dive Into Understanding Intent Data & Its Applications
ratings:
Length:
55 minutes
Released:
Nov 10, 2021
Format:
Podcast episode
Description
You’ve probably heard about intent data before, but might not know just how beneficial it can be to an organization when you have a firm understanding of all its use cases. To understand the full scope of what intent data can do, we’ve brought on a team of experts to each share their experiences.Members of this roundtable discussion include:Michael McCunney, Vice President, Marketing at Revenue Analytics, Inc.Lisa Sharapata, CMO at BoostUp.aiJames Gilbert, Head of Marketing at CRMNEXTMillie Resnick, Vice President Product Marketing at BomboraKerry Cunningham, Product Marketing at 6senseRobin Izsak-Tseng, VP of Revenue Marketing at G2What we discussed:A deep dive into understanding intentBreaking down different types of dataHow intent data can help an organizationGathering evidence that a prospect is in-marketMapping intent data in order to operationalize itThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.
Released:
Nov 10, 2021
Format:
Podcast episode
Titles in the series (100)
727. Megadeals: How Are Multi-Billion Dollar Deals Done & What Can The Rest Of Us Learn From It: <p><span style="font-weight: 400;">It can be difficult to know where to start with navigating a megadeal. You’re handling billions of dollars and an entire ecosystem of organizations and people.</span></p> <p><span style="font-weight: 400;">Fortunately... by Move: The Go To Market Podcast