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Episode 225: What Data & Analytics Have to Say About Buyer-First Selling w/ Carla Intal
Episode 225: What Data & Analytics Have to Say About Buyer-First Selling w/ Carla Intal
ratings:
Length:
23 minutes
Released:
Oct 5, 2021
Format:
Podcast episode
Description
Your organization says it puts its buyers first — like nearly every other company in existence — and you’ve been tasked with the unenviable job of clearly articulating how. Where do you start? You know that buyer-first selling may be one of the most human goals for your business, but it’s only achieved by understanding the humans involved — which means diving into the data.
Today’s guest, Carla Intal, Insights Analyst at LinkedIn, joins the show to discuss how. Using data and analytics, she’s helped create a list of 5 buyer-first principles that actually work.
In this episode, we discuss:
- What the data says about the most effective selling motions
- The 5 buyer-first principles derived from the research
- How sellers can leverage data themselves
Now that you know how to employ buyer-first principles, are you ready to take a deeper dive into the role data should play in your organization, or learn all about sales enablement 3.0? Check out the full list of episodes: The B2B Revenue Executive Experience.
Today’s guest, Carla Intal, Insights Analyst at LinkedIn, joins the show to discuss how. Using data and analytics, she’s helped create a list of 5 buyer-first principles that actually work.
In this episode, we discuss:
- What the data says about the most effective selling motions
- The 5 buyer-first principles derived from the research
- How sellers can leverage data themselves
Now that you know how to employ buyer-first principles, are you ready to take a deeper dive into the role data should play in your organization, or learn all about sales enablement 3.0? Check out the full list of episodes: The B2B Revenue Executive Experience.
Released:
Oct 5, 2021
Format:
Podcast episode
Titles in the series (100)
Les Trachtman on Why Founders Often Make Terrible CEOs: Quite commonly, founders make terrible CEOs. They often have a difficult time segregating their personal relationships with their founding teams from the objective reality of the situation. That’s not an attack on founders: it’s hard time starting a company from scratch, and you often have to have a band of loyal followers in the beginning. The problem is that a company, once it scales, usually needs much different talent. In this episode Les Trachtman, CEO of Purview, shares from his experiences taking over the CEO role from six different founders. He also talks about his upcoming book, Don’t F*** It Up (and 31 other things a founder should never say). by The B2B Revenue Executive Experience