I can’t stress the importance of having access to data AND understanding your data to drive important business decisions. So that’s why I’m bringing on SEO and marketing expert Pri Kruijen who has spent over 15 years working across a ton of different marketing disciplines.Pri and I go deep today on what exactly data driven marketing is, the 3 essential questions you have to ask yourself when reviewing your data, and what you must know about the new Google Analytics tool, GA4.Ready to nerd out with me? Let’s do it!Episode Partner: This episode is presented by Instil, a nonprofit platform built to leverage the power of modern technology to help nonprofits do their best work. Instil holistically manages supporters including donors, members, and volunteers to deepen nonprofit connections with their community, increase revenue, and maximize impact. Learn more here.Resources & LinksIs your CRM working for you? Join me at my FREE webinar with Instil on September 28th where you’ll learn how to audit your existing CRM technology and understand what features are important to have.Learn more about Pri on her website. You can also check out her blog post, Are Vanity Metrics Ruining Your Business? Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.