Once you have your Shopify store up and running, you’ll have a ton of data to keep up with.
But since not all data is created equal, how do you decide which metrics to track?
That’s why we caught up with Duane Brown, Founder & Head of Strategy at Take Some Risk, to learn about Shopify analytics and reporting.
In this episode, you’ll learn:

What Shopify reports you should build

What metrics you should pay attention to

Why Duane thinks add to cart CPA is the new north star on marketing spend

How to analyze your recurring orders data


Links:
Follow Duane on Twitter:  https://twitter.com/duanebrown
Take Some Risk: https://www.takesomerisk.com/
Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial
Follow Supermetrics on Twitter: https://twitter.com/supermetrics
Follow Anna on Twitter: https://twitter.com/superpoweranna