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    How to use machine learning to analyze attribution windows with Esa Tiusanen

    How to use machine learning to analyze attribution windows with Esa Tiusanen

    FromThe Marketing Intelligence Show

    Start listeningView podcast show

    How to use machine learning to analyze attribution windows with Esa Tiusanen

    FromThe Marketing Intelligence Show

    ratings:
    Length:
    14 minutes
    Released:
    Jul 14, 2021
    Format:
    Podcast episode

    Description

    In this podcast episode, we catch up with Esa Tiusanen from Columbia Road to learn more about marketing attribution.
    Esa shares:

    How to use machine learning to improve your attribution models
    How to evaluate different attribution models
    How to analyze your models’ performance

    Links mentioned on the show:

    Follow Esa on LinkedIn.
    Check out Columbia Road.
    Start your 14-day free trial of Supermetrics.
    Follow Supermetrics on Twitter.
    Follow Anna on Twitter.
    Released:
    Jul 14, 2021
    Format:
    Podcast episode

    Titles in the series (72)

    The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.