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How to create and measure paid ABM campaigns with Vin Turk

How to create and measure paid ABM campaigns with Vin Turk

FromThe Marketing Intelligence Show


How to create and measure paid ABM campaigns with Vin Turk

FromThe Marketing Intelligence Show

ratings:
Length:
32 minutes
Released:
Oct 12, 2022
Format:
Podcast episode

Description

In this episode, Vin Turk, Co-founder and COO at Madison Logic will discuss what it takes to run a successful paid ABM campaign.
Tune in to learn:

What data is needed to measure ABM campaign performance
What marketers should pay attention to craft the right messaging for each stage of the campaign
Why LinkedIn is such an important tool for ABM
What ABM metrics you should track
Released:
Oct 12, 2022
Format:
Podcast episode

Titles in the series (72)

The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.