2 min listen
Breaking the silos: Why you should own your marketing data
Breaking the silos: Why you should own your marketing data
ratings:
Length:
43 minutes
Released:
Jul 12, 2023
Format:
Podcast episode
Description
There are two main reasons why you want to own your data. First, you can get rid of data silos and measure your marketing performance holistically.
Second, you don't need to rely on the data retention policies of Google, Facebook, or any other platforms. With full access to your historical data, you can pull the exact datasets you need to make better decisions about the future.
But how can you take control of your marketing data? Listen to this episode to find out.
Second, you don't need to rely on the data retention policies of Google, Facebook, or any other platforms. With full access to your historical data, you can pull the exact datasets you need to make better decisions about the future.
But how can you take control of your marketing data? Listen to this episode to find out.
Released:
Jul 12, 2023
Format:
Podcast episode
Titles in the series (72)
Trailer: Introducing the Marketing Analytics Show by The Marketing Intelligence Show