Google Analytics 4: How Should Marketers Approach it in 2021?

What’s the SEO value of a Featured Snippet?: Geoff Kerbis is back on The Digital Marketing Troop, this time bringing his SEO expertise to illuminate Google’s Featured Snippet. In this episode, we talk about: What types of Featured Snippets exist The relationship between Featured Snippets and... by Digital Marketing Troop

18 min listen

Google delays cookie crackdown to 2023. What happens next? by Digital Marketing Troop

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What does the deprecation of third-party "cookies" mean for marketers?: Louis Belpaire discusses one of the most important and pressing topics facing the digital marketing industry today: the deprecation of third-party cookies and how to shift to a first-party data strategy. What is the origin of the "magic cookie"? What... by Digital Marketing Troop

22 min listen

How should SEO and Paid Media work together?: Silverback Strategies’ Kurt Lambert, VP of SEO & DevOps, and Andrew Fuchs, Director of Paid Media & SEO, provide their views on how SEO and Paid Media work well together based on years of experience in the digital digital marketing space. by Digital Marketing Troop

19 min listen

Do Backlinks Still Have Value in SEO?: In the premiere of The Digital Marketing Troop, host John Tyreman welcomes two SEO experts from Silverback Strategies to discuss whether or not backlinks impact SEO in a meaningful way. John facilitates a conversation between Silverback Strategies’... by Digital Marketing Troop

12 min listen

Why Is audience research important for marketing?: Emily Bliss and Lauren McVetty join the show to talk about the power and importance of audience research. Together, they’ll tell you audience marketing can be easy but effective. From interests to demographics, you can use these findings to improve... by Digital Marketing Troop

15 min listen

How are Google Ads changing because of data privacy?: Paid media expert Haley Nininger explains how changes in data privacy affects the performance of advertising on Google. In this episode, we talk about: New layers of filtering dramatically impact the size of your target audience Why you should take a... by Digital Marketing Troop

15 min listen

How should SEO and dev teams work together?: Website optimization has become more technical, especially with Google's Core Web Vitals update. Naturally, this means SEO and development teams need to be in sync. Kurt Lambert and Geoff Kerbis return to the show to talk about how SEO and dev teams... by Digital Marketing Troop

19 min listen

What’s the impact of iOS 14.5 on Facebook Ads?: TJ James joins the show to discuss iOS 14.5 and its impact on Facebook Ad campaigns. Here's the key takeaways to know: Reduced demographic information in reporting, including gender, age, etc. Limited insight into device- and platform-specific... by Digital Marketing Troop

15 min listen

How do you create a robust Google My Business profile?: SEO experts Jacob Clarke and Jordan Wogenstahl explain the importance of an optimized Google My Business profile and provide guidance on how to ensure listings are as complete as possible and working as intended. In this episode, we covered: ... by Digital Marketing Troop

17 min listen

Google Analytics 4: How Should Marketers Approach it in 2021?: Google Analytics 4 is the next version of their leading website analytics platform, Universal Analytics. Aside from prioritizing privacy of web users, it’s simply much different than what digital marketers are used to navigating. Ben Yehle, senior... by Digital Marketing Troop

21 min listen

What is an SEO-driven content strategy?: Businesses can use an SEO content strategy to drive qualified website traffic from organic search channels, like Google or Bing. Jacob Clarke joins the Digital Marketing Troop to talk about his experience. On this episode, we talk about: when SEO... by Digital Marketing Troop

18 min listen

How do you refresh stale content for SEO?: Refreshing stale content is a huge SEO opportunity for marketers. Jacob Clarke joins this week’s episode to share his expertise. In this conversation, we talk about: 3 telltale signs of when content needs a refresh how to approach this type of... by Digital Marketing Troop

14 min listen

Aligning sales, marketing and customer success in B2B w/ Hunter Montgomery: Sales, marketing and customer success teams need to be aligned in B2B SaaS organizations. This helps companies grow, but also to retain net revenue and sell deeper into existing accounts. Hunter Montgomery, Chief Marketing Officer at ChurnZero, joins... by Digital Marketing Troop

29 min listen

How to approach SEO in your strategic planning cycle: SEO is an investment in your expertise, authority and trust. It's a long-term investment in future brand visibility, and it needs to be sold that way internally. On this episode, Geoff Kerbis zooms out to look at SEO on a more appropriate timescale,... by Digital Marketing Troop

25 min listen

What are Google's Core Web Vitals?: Kurt Lambert and Geoff Kerbis join the show to talk about Google's Core Web Vitals: content loading speed, interactivity, and visual stability. In this conversation, you'll hear: examples for each type of core web vital when this may impact your... by Digital Marketing Troop

20 min listen

Lead attribution: what is end-to-end measurement?: End-to-end measurement is the process of attributing revenue to a particular source. This is made possible when the right systems are connected together. This week, Terry Guttman joins the show to talk about his experience with end-to-end measurement.... by Digital Marketing Troop

19 min listen

Google Business Profile: the new local business management platform: Google Business Profile is the new brand of Google’s local business management platform. Most recently called Google My Business, Google rolled out the new name along with some new features ahead of the 2021 holiday season. Kurt Lambert joins the... by Digital Marketing Troop

17 min listen

What makes up a high-performance marketing team?: Marketing spans a wide range of arts and sciences. So naturally, it attracts an eclectic mix of personalities. This presents a major challenge for brands who need to scale up their marketing efforts. Steve Dyson, Talent Acquisition Specialist, joins... by Digital Marketing Troop

17 min listen

What is a "full-funnel" LinkedIn digital marketing strategy?: Sales organizations that thrive on a steady flow of inbound leads have an opportunity to leverage paid social for lead generation. LinkedIn is a viable source for some, but not all businesses. Jacob Shibley joins the show to talk about his experience... by Digital Marketing Troop

15 min listen

What role does creative play in digital marketing?: With fewer targeting capabilities on digital ad platforms and with more companies saturating the market with content, it can be hard to stand out from the noise. That's why the creative elements of a marketing campaign are critical. In this episode,... by Digital Marketing Troop

20 min listen

Creative Strategies for YouTube Ads: There are 2.3 billion monthly active users on YouTube. 400 hours of video is uploaded every second. Google generated nearly $20 billion in advertising revenue in 2020. There is plenty of opportunity for companies to run advertisements on the platform.... by Digital Marketing Troop

21 min listen

Can you optimize people for performance? Audience Q&A - 2/2: In the final part of the episode, Andrew Nelson and Chris Picarde answer audience-submitted questions about how they managed to restructure client delivery teams using the Predictive Index—a talent optimization platform. by Digital Marketing Troop

25 min listen

Did Apple create an unfair advantage with iOS 14.5?: Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from targeting ads at consumers. Some say they’ve created... by Digital Marketing Troop

27 min listen

Marketers, get more out of Google Analytics 4: Google Analytics 4 is the new website analytics reporting platform offered through Google. Ben Yehle joins the show to talk about changes to GA4 and his experience exploring the new platform. Platform changes since GA4 rolled out in October, 2020 Top... by Digital Marketing Troop

28 min listen

How do you measure share of voice on search?: Measuring share of voice on search helps marketers who want to become more well known for specific key words or topics. Jordan Crawford and Alison Reyes join the show to share their experience measuring share of voice. In this episode, we talk about: ... by Digital Marketing Troop

17 min listen

How marketing and sales can better use CRMs, with Jeroen Courthout: Jeroen Courthout, Co-Founder of Salesflare, joins the show to talk about how marketing and sales teams can better use their CRM tools. In this chat you'll learn: why teams should focus on habits, not goals how CRM usage can impact your customer data... by Digital Marketing Troop

25 min listen

How are match types evolving on Google ads?: Google is changing how they match advertisements to keyword phrases. The trend moves us to a more broad, automated approach. Andrew Fuchs joins the show to share his perspective on: the difference between broad, phrase, and exact match what happened... by Digital Marketing Troop

21 min listen

Capturing the attention of doom scrollers on social media: Doom scrolling on social media is the act of spending an excessive amount of screen time devoted to the absorption of negative news. On this episode, Laura Devinsky shares her perspective on how to hook users while they're scrolling with killer... by Digital Marketing Troop

18 min listen

When should companies use responsive display ads?: One big challenge facing marketing leaders is knowing when to make key investments, like advertising on the Google Display Network. On this episode, Mary Davin joins the show to talk about her experience running responsive display ads (RDAs). In this... by Digital Marketing Troop

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Google Analytics 4: How Should Marketers Approach it in 2021?

Google Analytics 4: How Should Marketers Approach it in 2021?

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