30 min listen
Conversion Rate Optimisation & Personalisation, with Rupali Jain
Conversion Rate Optimisation & Personalisation, with Rupali Jain
ratings:
Length:
30 minutes
Released:
Mar 20, 2024
Format:
Podcast episode
Description
Conversion rate optimisation can often be an under-focused area for digital marketers; AB testing, multivariant testing, testing the elements on your page, and more. When Google's own online split-testing tool was sunsetted not long ago, they recommended some of the best tools to help you in your CRO efforts. One of those tools was Optimizely, who reinvent how marketing and product teams work to create and optimize digital experiences. On today's episode of the Digital Marketing Podcast, we are joined by Optimizely's Chief Product Officer Rupali Jain, to discuss how we should be approaching CRO, experiementation and what's really important. -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please
Released:
Mar 20, 2024
Format:
Podcast episode
Titles in the series (100)
Marketing Planning for 2022: Daniel and Ciaran are back to kick off 2022 with a fresh look at planning and priorities. For the first time, we recorded this episode on video so those of you who want to watch it - now can! Daniel shares his ongoing vision of creation before... by The Digital Marketing Podcast