30 min listen
The Danger of Attribution Modelling
The Danger of Attribution Modelling
ratings:
Length:
15 minutes
Released:
Dec 22, 2023
Format:
Podcast episode
Description
Attribution modelling helps marketers understand which campaigns or activities were most effective in driving conversions, allowing marketing teams to adjust budgets and other factors accordingly. Sounds like a perfect methodology, but it’s not all smooth sailing. Join us for the latest episode of the Digital Marketing Podcast as we discuss the dangers of attribution modelling, such as overlooking external factors, the hazards of over-reliance on data, issues with cannibalisation and more. -- Show notes: Do you have any feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please
Released:
Dec 22, 2023
Format:
Podcast episode
Titles in the series (100)
Marketing Planning for 2022: Daniel and Ciaran are back to kick off 2022 with a fresh look at planning and priorities. For the first time, we recorded this episode on video so those of you who want to watch it - now can! Daniel shares his ongoing vision of creation before... by The Digital Marketing Podcast