12 min listen
How are match types evolving on Google ads?
How are match types evolving on Google ads?
ratings:
Length:
21 minutes
Released:
Sep 8, 2021
Format:
Podcast episode
Description
Google is changing how they match advertisements to keyword phrases. The trend moves us to a more broad, automated approach. Andrew Fuchs joins the show to share his perspective on: the difference between broad, phrase, and exact match what happened to broad match modified (BMM) the impact to display/video keywords trends across Silverback's client portfolio
Released:
Sep 8, 2021
Format:
Podcast episode
Titles in the series (57)
Do Backlinks Still Have Value in SEO?: In the premiere of The Digital Marketing Troop, host John Tyreman welcomes two SEO experts from Silverback Strategies to discuss whether or not backlinks impact SEO in a meaningful way. John facilitates a conversation between Silverback Strategies’... by Digital Marketing Troop