2 min listen
The Great Reach vs Frequency Debate
ratings:
Length:
20 minutes
Released:
Feb 20, 2024
Format:
Podcast episode
Description
It’s hard enough to agree on definitions for “reach” and “frequency.” Consensus on the ideal balance between the two is just about impossible.The internet is undeniably divided over this topic, but Elena, Angela, and Rob are joined this week by VP of Analytics Matt Hultgren to finally settle the debate. Which drives better business results—broadening your audience reach or increasing the number of times your target sees your ad? Does this change across marketing channels? Or even industry and type of business? As with many marketing topics, the answers aren’t entirely straightforward. Topics covered:[01:00] Defining reach and frequency[03:30] Why your first impression is the most valuable[06:00] Why is reach vs frequency so hotly debated?[09:30] Frequency on linear vs streaming TV[13:00] How creative quality affects frequency[15:30] How do you plan a campaign optimized for both reach and frequency?To learn more, visit marketingarchitects.com/podcast. Resources: 2010 Ehrenberg-Bass Article: https://marketingscience.info/frequency-and-frequency-something-to-watch-out-for/B2B Institute Article: https://business.linkedin.com/marketing-solutions/b2b-institute/b2b-research/trends/reach-maximalismGet more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Released:
Feb 20, 2024
Format:
Podcast episode
Titles in the series (69)
The Marketing Architects Podcast Trailer: Remember when Clubhouse was the future of audio and marketers had to get on-board? What about when headlines announced the death of traditional marketing channels? Or that everyone would be taking meetings in the metaverse by 2022? There are a lot... by The Marketing Architects