2 min listen
What’s the Deal with Distinctive Assets?
What’s the Deal with Distinctive Assets?
ratings:
Length:
22 minutes
Released:
Jan 23, 2024
Format:
Podcast episode
Description
Only 15% of brand assets are truly distinctive. And just 19% of logos achieve “gold” status in recognizability according to a study by Ipsos and JKR. So where are things going wrong?This week, Elena, Angela, and Rob talk about what makes assets truly distinctive, the most effective formats for memorability, and whether consistency or creativity plays a larger role in an asset’s success. Plus, quiz yourself along with the hosts as they run through some of the most well-known brand assets used today. Topics covered: [01:00] MarketingWeek’s review of brand assets study[04:00] The highest-scoring format for distinctive assets[05:30] Why patience matters for distinctiveness[09:00] Assets need to be memorable, ownable, and have long-term potential[10:00] How distinctive assets have been elevated on TV[14:00] Using AI to evaluate brand assets[18:00] Distinctive assets quizTo learn more, visit marketingarchitects.com/podcast. Resources: 2023 MarketingWeek Article: https://www.marketingweek.com/15-brand-assets-truly-distinctive-finds-research/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Released:
Jan 23, 2024
Format:
Podcast episode
Titles in the series (70)
The Marketing Architects Podcast Trailer: Remember when Clubhouse was the future of audio and marketers had to get on-board? What about when headlines announced the death of traditional marketing channels? Or that everyone would be taking meetings in the metaverse by 2022? There are a lot... by The Marketing Architects