The rise of video-driven social platforms. Evolving privacy regulations limiting advertisers’ access to targeting and reporting data. Meta’s dominance finally facing challengers... Social media is changing for good.In this episode, Elena, Angela, and Rob unpack the evolution of social media marketing, influenced heavily by Facebook's introduction of dynamic, algorithm-driven experiences. The conversation explores the need for platform diversification, the implications of privacy changes on targeting, and why video content now claims more than half of social ad budgets. Topics covered:   [01:30] How Facebook transformed social media forever[04:00] Snapchat and Reddit’s potential for growth[06:30] The risk of over-dependence on Meta[08:00] How privacy changes affect social attribution[09:30] How to make the most of social video[14:30] How to measure the effectiveness of social marketing[16:30] Organic vs paid social  To learn more, visit marketingarchitects.com/podcast  Resources: 2024 Mashable Article: https://mashable.com/article/facebook-changed-social-media Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.