24 min listen
Nerd Alert: Marketing Research’s Big Problem
Nerd Alert: Marketing Research’s Big Problem
ratings:
Length:
11 minutes
Released:
Mar 21, 2024
Format:
Podcast episode
Description
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In our inaugural Nerd Alert episode, Elena and Rob get meta by reviewing research on marketing research. They’re looking at the current state of marketing research and why research is more focused right now on tactics than strategies, creating a gap in how we think about the conceptual side of marketing.Topics covered: [00:30] Introducing Nerd Alert[02:00] Overview of “Research in Marketing Strategy”[05:00] The four parts of the marketing strategy framework [08:30] How marketing’s short-termism problem shows up in research[10:00] Why we need more research on marketing theory To learn more, visit marketingarchitects.com/podcast Resources: Morgan, N.A., Whitler, K.A., Feng, H. et al. Research in marketing strategy. J. of the Acad. Mark. Sci. 47, 4–29 (2019). https://doi.org/10.1007/s11747-018-0598-1 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Released:
Mar 21, 2024
Format:
Podcast episode
Titles in the series (65)
Advertising During a Recession: Budget cuts. Layoffs. Rethinking your entire marketing strategy? The economy can be confusing. How marketers should respond to economic downturns can be equally difficult to navigate. Research shows brands that maintain or increase ad spend during an... by The Marketing Architects