Welcome to another episode of the Exposure Ninja Digital Marketing Podcast! Today, we go behind the scenes of one of UK’s best content marketing campaigns of 2018 and, incidentally, one Exposure Ninja is proud to be behind. This campaign was shortlisted for two UK Search Awards in the “Best Use of Search – Finance” and “Best Use of Search – B2C” categories. With us today on the podcast is Exposure Ninja’s very own Content Marketing Team Leader Helen Anglin. Helen has been working on this campaign for over a year and is here to unveil some of the strategies she used to completely transform this business’ visibility — turning it into one of the top lead generators in the highly competitive industry of Payment Protection Insurance (PPI). One common question from prospective clients is ‘how can you write about my industry, when you don’t work in it?’ The secret is nothing sexier than hard graft and a lot of research! In this episode, you’ll hear how Helen has become nothing short of an expert on the topic of PPI - not by working in the industry, but by working on this campaign! We’re super proud of her knowledge and the team’s hard work on this extremely successful campaign. Grab a cuppa and enjoy the show! For show notes, head to https://exposureninja.com/episode114. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online.