In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the CEO of Magic Monkey, Annie Brooking. Annie is a bonafide product marketing guru with a wealth of experience in bringing high technology products to market, having worked with some absolute powerhouses in Silicon Valley. With over 20 years as a CEO in high technology companies, she’s an absolute knowledge bank of information about how to launch a product successfully in the marketplace! What can you expect to learn from this podcast episode? In this episode, Tim and Annie get right into the nitty-gritty of how to launch or relaunch a product or business using Annie’s awesome ‘60 Skills of a Great Product Manager’ resource. Here are some of the things we cover in this episode: Annie’s strategic approach to bringing a product to market What comes first, the audience or the product? How to work out who your perfect audience is, and how deep to go on profiling them User Stories: What are they and why are they important? What might be a typical user story? Critical Success Factors: How do you identify them? Iteration vs Disruption: Disruption is usually heralded as the goal but when is disruption not desirable? Goal Setting: Setting goals for a product launch can be tough, how do you approach this? For show notes, and to access the free download of Annie's '60 Skills of a Great Product Manager', head to https://exposureninja.com/episode122  While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!