In this fascinating episode, we talk efficiency, prioritisation, blogging and email list building with Nathan Ellering of CoSchedule. He shares the framework the CoSchedule team uses to create blogs which drive so many customers and email signups and explains the ’10X vs 10%’ mindset that they run every decision through in order to maximise the results they get for every minute spent on marketing and growth. You’ll also discover why it’s their company policy to NEVER correct mistakes in their blog posts! Nathan thinks really logically and approaches his marketing with such clarity that this episode is perfect for anyone constantly trying to prioritise and weigh up different marketing options and priorities. Single goal focus, 10X vs 10%. For show notes, visit https://exposureninja.com/episode36