In every market there are some businesses that STAND OUT with a memorable message, and a ton that blend into the general swamp. The ones who stand out tend to take the lion’s share of the business, so in this episode, we’re talking with Pia Silva about how to pick out the things about your business which you can use to carve yourself a memorable brand. We discuss customer profiling, the use of aggression in branding, pricing, and how small companies can compete (and win) against larger, more established players, all through using the power of branding. For show notes and to request your free bespoke website and digital marketing plan, head to https://www.exposureninja.com/episode25