We’ve brought in an accountant. Before you switch off, he’s not one of those! For one he’s a client of ours for the last couple of years, which makes him immediately awesome. But aside from that, as you’ll hear, Russell Smith is very much the owner of the accountancy business rather than the boring account. He also has a fierce appetite for digital marketing. In this episode, we discuss the numbers that he runs his business by (accountants are always right here… as I’ve learned the hard way). We talk about the benefits of SEO vs PPC and we discuss how Russell shamelessly copied our bestselling book strategy and used it to grow his business. Good for him. Great fun, great guy and we hope you enjoy the show. For show notes, go to https://exposureninja.com/podcast38