Any time you’re driving traffic to your website, most of your visitors will not buy. Whether your conversion rate is 1% or 25%, you’re still losing *most* people. But just because they’ve left, it doesn’t mean that they’re not qualified. Driving those visitors BACK to your site for a second look can be very profitable, and in fact a returning visitor is 43% more likely to turn into a customer. In this episode we’ll look at how to use Facebook retargeting effectively to maximise the ROI of the visitors who leave your site without converting. We’ll look at how to segment them according to their interests (to make sure you’re sending them back to the pages that they are most likely to buy from), some strategies that different businesses can use, and how to make sure your ads don’t come across as ‘creepy’. Whether you’re an eCommerce business, service or SAAS company, this episode will show you how to use Facebook retargeting effectively to drive sales and growth.