Traditional PR is something that we don’t talk about much on the Exposure Ninja podcast because we are primarily focussed on the Internet and therefore Online PR. But in this episode, Christina Nicholson of Media Maven explains how businesses can tap into the authority and credibility generated by ‘regular’ PR.  We also discuss what TV and media editors are looking for, and the mistakes that many businesses make which mean their pitches get totally ignored so that you can make sure that your pitches are successful. For show notes, head to https://exposureninja.com/episode41 To download a free copy of Christina’s book, visit http://www.mediamavenandmore.com/exposure/